1. Moisturizes Dry Lips
• Provides a protective barrier to lock in moisture and prevent further dehydration.
2. Heals Cracked or Chapped Lips
• Often contains soothing ingredients like shea butter, coconut oil, vitamin E, or aloe vera that help repair damaged skin.
3. Protects Against Environmental Damage
• Shields lips from wind, cold weather, dry air, and even sun exposure (some balms have SPF).
4. Improves Lip Texture
• Makes lips feel soft, smooth, and plump, creating a better base for lipsticks or gloss.
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