Serum

Function: 1. Soothing

– Calms irritated, red, or inflamed skin – Reduces sensitivity or discomfort (often using ingredients like aloe vera, chamomile, or calendula)

2. Hydrating

– Deeply moisturizes the skin – Replenishes water loss and prevents dryness – Often contains hyaluronic acid or glycerin

3. Firming

– Improves skin elasticity and tightness – Helps reduce the appearance of sagging or fine lines – May include collagen, peptides, or botanical extracts like ginseng

4. Lustrous

– Gives the skin a healthy, glowing, and radiant look – Smooths texture and improves brightness – Often enhanced with natural oils, vitamins, or light-reflecting minerals